If 2020 taught us anything, it’s that change is inevitable. Well, sort of. You see, somethings never change. Like the way we learn. Or, don’t learn for that matter. Is online Yoga Teacher Training worth it? It’s a fair question because the debate has yet to be settled. Our healthy skepticism around online learning stems […]
There’s nothing wrong with being ordinary. The world prefers ordinary people. Go to college and get a degree. Get a job working from 9-5. Get married and have 2.5 kids. Save your money. Retire. Die. I’m different, I’m a yoga teacher. Let’s say that you step out and do something that most people don’t do, […]
Marketing to Yourself
When you take on the role of a Marketer, you are taking on a role of an innovator, change-maker, leader and a story teller. You help people see beyond the ordinary way of doing things. You generously take-on the needs of others as your own, helping them become who they seek to become. Always remember, […]
Marketing is how you bring your gift to others
Marketing = Making Change Like most things in life, marketing methods change over time. Marketing in the 1960’s was different than marketing in the 1980’s and marketing in 90’s is certainly different than marketing in 2019. Way different. When I sat down for a meeting with the GM of a popular restaurant, he was quick […]
Think you’re the final word on all things Yoga?
Today I’m picking a fight with Zack. A knock-down, drag you through the mud, yoga brawl! It’s time to establish my turf, and send some people packing. Warning: This will be graphic in nature and hard to watch for some people. Zack represents an attitude in the yoga world that really irritates me. You see, […]
Mindful Marketing in Yoga
Do you have a yoga business that requires selling? Do you have a yoga class with room for more students? Consider that people only buy from you if these two criteria are met: They know of you and they trust you. Awareness and Trust. The thing about awareness, is that it’s becoming scarcer than it […]
Do you consider yourself a Yoga Leader?
You might teach yoga in one form or another, but do you view yourself as a Leader? This single distinction of how you view yourself and your role in the yoga community can make a huge difference on the impact that you have upon others. Whether that’s in the role of a yoga teacher, a […]