Do you have a yoga business that requires selling? Do you have a yoga class with room for more students?
Consider that people only buy from you if these two criteria are met:
They know of you and they trust you. Awareness and Trust.
The thing about awareness, is that it’s becoming scarcer than it used to be.
If I’m to be aware of you, I must pay you my attention. If I pay you my attention, I never get it back. It’s gone forever. It’s finite.
Because marketers have a long reputation of stealing our attention and wasting it, we’ve become more guarded. We don’t give it as freely as we did just a decade ago.
Going forward, the Marketer’s who treasure your attention and nurture it will do better than those who are always frantically creating an attention emergency.
Marketing can be generous or selfish.
Your marketing can be big-hearted and helpful, giving more than is expected. Or, your marketing can be self-absorbed, concerned chiefly with one’s own benefit and profit.
Both generous and selfish marketing can lead to a sale.
Selfish marketing will keep your customer at distance. You will always have to scream louder than the other person to get their attention.
Generous marketing will lead to greater loyalty. Your customers or students will be easy to reach because they’ll want to hear from. They’re looking forward to it.
Being a Mindful Marketer means that that you’re aware of the impact that you’re having on others. You have empathy for the person with whom you’re trying to engage. Your communication will be patient, your products will be helpful and your services will enrich those who trust you with their attention.